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Our Story

Amarante is an innovative, high-quality hair care brand developed by a group of chemists with strong background in developing international brands.

Why Amaranth?

As experts in chemistry and personal care, our mission is to share the powerful benefits of the Amaranth flower with the world.

Results

Amarante’s products contain rich vitamins and minerals from the unique AMA Complex which strengthen, hydrate and ultimately transform all hair types.

Perfection In The Making

View our quick video on the making of our Amarante Beauty products.

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Perfection In The Making

View our quick video on the making of our Amarante Beauty products.

Shop Now

Testimonials

High quality hair products that have made a difference in how strong and vibrant my hair is since I started using them.

Irina L.

Amazing products and very affordable

Florin P.

Great products! I particularly LOVE the Ama dual revitalizing mist! its perfect for those busy days…just spray and go & BAM! beautiful,shiny, frizz free hair all day!

Souna A.

Those are such a Great products! My hair and my customer’s hair feels so soft and shiny when using it! You gotta try this!

Monica T.

If your hair needs repairing, but you need to maintain the vibrancy of your colour, all while smelling like a delicious flower bomb, check this out. Do it. Your hair will love you. Repairing hair mask the AMA flower oil are my two fave products for my treated blonde curly hair

Cass S.

The products smell beautiful and have a wonderful creamy texture. They left my hair feeling very silky, moisturized and healthy. Love them!

Angela C.

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