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AMARANTE BEAUTY — About Us2020-04-02T18:54:33+00:00

About Amarante

Amarante in an innovative, high-quality hair care brand developed by a group of chemists with strong background in developing international brands. Inspired by the transformative powers of the Amaranth Flower, Amarante’s products use rich vitamins and minerals from the unique AMA Complex to strengthen, hydrate, and ultimately transform all hair types.  

About Amarante

Amarante in an innovative, high-quality hair care brand developed by a group of chemists with strong background in developing international brands. Inspired by the transformative powers of the Amaranth Flower, Amarante’s products use rich vitamins and minerals from the unique AMA Complex to strengthen, hydrate, and ultimately transform all hair types.  

The origin of our name stems from ancient Greek times, in which the Amaranth plant represented an imaginary, undying flower. Amaranth is rich in proteins, minerals and vitamins, this non-fading plant served to be our inspiration to create a hair care line for both common and complex hair. Amarante brings all the beneficial parts of this exquisite flower into our products to repair, protect and boost your hair. Our philosophy ensures that the methods used set priority on sourcing this safe and highly effective ingredients for your hair in the most ecologically friendly manner.

The origin of our name stems from ancient Greek times, in which the Amaranth plant represented an imaginary, undying flower. Amaranth is rich in proteins, minerals and vitamins, this non-fading plant served to be our inspiration to create a hair care line for both common and complex hair. Amarante brings all the beneficial parts of this exquisite flower into our products to repair, protect and boost your hair. Our philosophy ensures that the methods used set priority on sourcing this safe and highly effective ingredients for your hair in the most ecologically friendly manner.


All AMARANTE products benefit from a unique complex of AMA oil, AMARANTE Protein and AMA Leaf in their formulation. In addition, each quality product is scientifically engineered and boosted with the most innovative ingredients proven in reviving and strengthening different hair types. All these valuable ingredients are put together in a way to enhance product efficacy with the use of an optimized delivery system that is present in each product line. The harsh chemicals found in mainstream hair care products are avoided in our products to guarantee the high level of safety for consumers.


All AMARANTE products benefit from a unique complex of AMA oil, AMARANTE Protein and AMA Leaf in their formulation. In addition, each quality product is scientifically engineered and boosted with the most innovative ingredients proven in reviving and strengthening different hair types. All these valuable ingredients are put together in a way to enhance product efficacy with the use of an optimized delivery system that is present in each product line. The harsh chemicals found in mainstream hair care products are avoided in our products to guarantee the high level of safety for consumers.


Having confidence with the high level of safety in our AMARANTE collection, we first asked our family and friends to try the products during the development stages and then had them tested by skilled hairstylists. By focusing on the performance and effectiveness of the products, we believe we have delivered exactly what customers were looking for; safe and effective products that are original, authentic, innovative, effective and well connected with their lifestyles.


Having confidence with the high level of safety in our AMARANTE collection, we first asked our family and friends to try the products during the development stages and then had them tested by skilled hair stylists. By focusing on the performance and effectiveness of the products, we believe we have delivered exactly what customers were looking for; safe and effective products that are original, authentic, innovative, effective and well connected with their lifestyles.

Amarante Beauty - Sulfate Free - Paraben Free - Phthalates Free - Cruelty Free
Amarante Beauty - Sulfate Free - Paraben Free - Phthalates Free - Cruelty Free

More Info About Amarante

Amarante Beauty - About Amarante

The oil from seeds of Amaranthus caudatus

Ama-oil is the oily extraction of the seeds of Amaranthus caudatus (Amaranthos, Greek word that means “flower that never fades“) used as nutritional and medicinal source in America for 4000 years.

Amarante Beauty - About Amarante

The protein from seeds of Amaranthus caudatus

Ama-protein is an aqueous extract of Amaranthus caudatus seeds. It contains a high concentration of peptides and polysaccharides It replaces the peptides and polysaccharides of damaged hair, improving combability and manageability.

Amarante Beauty - About Amarante

The extract from leaves of Amaranthus hypochondriacus

Three basics that are must haves in your hair care products essential to:

• Protect the hair from humidity
• Improve combability
• Restore hair movement

More Info About Amarante

Amarante Beauty - About Amarante

The oil from seeds of Amaranthus caudatus

Ama-oil is the oily extraction of the seeds of Amaranthus caudatus (Amaranthos, Greek word that means “flower that never fades“) used as nutritional and medicinal source in America for 4000 years.

Amarante Beauty - About Amarante

The protein from seeds of Amaranthus caudatus

Ama-protein is an aqueous extract of Amaranthus caudatus seeds. It contains a high concentration of peptides and polysaccharides It replaces the peptides and polysaccharides of damaged hair, improving combability and manageability.

Amarante Beauty - About Amarante

The extract from leaves of Amaranthus hypochondriacus

Three basics that are must haves in your hair care products essential to:

• Protect the hair from humidity
• Improve combability
• Restore hair movement


The unique and exotic scent of our products evoke an irresistible sensorial moment. The combination we use is chosen based on our belief in aromatherapy. The result is a luxurious, sensual and addictive scent that evokes memories of warm sandy beaches of sand banks in Ontario, Montreal’s botanical garden and turquoise water of Peyto Lake, Alberta. Our packaging is inspired by nature and the color of the Amaranth flower which is illustrated in their minimalistic design and luxury feel.

Amarante Collection


AMARANTE products are created with attention and respect to the environment by using recyclable materials in our packaging. All our products and ingredients have not been tested on animals and there is no child labour involved in the manufacturing of ingredients and products.

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