The Colour Obsession collection is derived from our unique complex of AMA Oil, AMA Protein, and AMA Leaf extract. This formula is infused with Quinoa Protein, Shea Butter and Active Polymers to help preserve colour vibrancy for longer lasting hair colour. Inspired from Amaranth, a flower that never fades, this novel product shields hair from UVB damage and protects colour treated hair from stripping.
Suitable for: All types of coloured hair
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AMA Trio Complex – combination of AMA protein, AMA oil and AMA extract which provide detangling, frizz control, as well as improved combing. Helps restore sheen and softness while improving the flexibility of hair. It helps rebuild the hair erosion caused by daily brushing and damaging treatments. Helps reduce oxidative damage from UVA on the hair.
Quinoa Protein – offers excellent film forming properties to protect hair from environmental exposure such as UV, therefore helps prevent color from fading; at the same time binds moisture to hair, provides conditioning and shine.
Hair Protection Complex – helps strengthen and coat the hair minimizing UV damage, as well as nourishes and revitalizes the scalp.
Coconut Oil – rich in vitamins and essential fatty acids that help nourish the scalp and help to remove sebum build-up from hair follicles. Restores sheen and softness while improving the flexibility of hair.
Shea Butter – moisturizes dry scalp and helps reduce flaking due to dryness
New polymer technology that helps shield oxidative colour treated hair from surfactant stripping. This technology helps maintain colour vibrancy by forming a hydrophobic surface on hair to reduce leakage of colour molecules.